LO2: Identifying the target audience

Identifying the target audience

The target audience for my clients company is people of the ABC1 social groups who can afford to build their own houses and possibly have some concerns for the environment. This is because the houses my client design tend to be quite expensive, modern looking homes that usually have some feature that is environmentally friendly. The geographical location for the target audience would be a countryside location as most of my clients houses are designed to this style. The age of the target audience would be between 26 and 60 as people of this age tend to have the most money and would still be at the right age for moving house.