Adverting Campaign LO:1 Advert:2

Red Bull: World of red Bull

In 2013 Red Bull released their "World of Red Bull" advert in which they never actually show anyone consuming their energy drink but instead show people participating in action sports to try and give their brand connotations of excitement and adventure in an attempt to get people to buy their product.

The target age for the product is young people, particularly males as this type of advert depicting extreme sports such as skydiving, motocross, skiing and formula 1 is more likely to appeal to them. The advert is also likely to appeal to young professionals such as those in the C1 group of the NRS social grade as they want to be focused and determined to help them with their work, something which Red Bull claims to make you become. 

The advertising slogan for red Bull is "Red Bull gives you wing" this combined with the positive imagery and voice over in the advert makes the key message of the campaign one of adventure and exploration, about setting goals and not limiting yourself to what you can achieve.

To engage the audience the main video advert for the campaign uses dramatic music played over the top of visuals showing various athletes participating in extreme sports whilst a man with what can only be described as a captivating voice reads an inspirational speech.

The footage of extreme sports seen in the advert are from various red bull events such as : the Malaysian Grand Prix, Red Bull Rampage (mountain biking), Street League (skateboarding) and the red Bull MX Super Champions (motocross). These events will have acted as an extra type of advertising for the brand as the events are often broadcast on TV alongside their adverts.

Red Bull chose to advertise their product heavily through social media rather than platforms such as TV; this is because of their target audience as young people are more likely to use the internet than watch TV, listen to the radio or read a newspaper.

Legal & Ethical

Red Bull's "World of Red Bull" advert shows various athletes performing different extreme sports which could be considered dangerous. I believe that this particular campaign is ethically wrong as nowhere on the advert does it say anything along the lines of "don't try this at home.

Adverting Campaign LO:1 Advert:1

Old Spice - Small like a man, man

This particular Old Spice campaign was launched in 2010. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line, and getting referenced by many celebrity fans. The advertising campaign was endorsed by American actor and former NFL practice squad wide receiver Isaiah Amir Mustafa. 

As the advert is for mens deodorant and body wash one could assume that the target audience was male. However, when watching the advert Isaiah is clearly directing his line of address to women with a male partner; particularly older woman as Old Spice is a more "mature" fragrance and older women are more likely to have a partner who is a similar age to them. 

The key message of the campaign is that most male products smell like feminine products whereas Old Spice smells manly and is used by "real" men. This message is repeated constantly throughout the advertising campaign

To initially engage the audience (who are mostly female) Old Spice use what some would consider to be an attractive male actor. The actor (Isaiah Amir Mustafa) talks constantly throughout the advert to keep the attention of the audience. Old Spice stereotypically assume that the mostly female audience will find the actor attractive because he is very muscular.

The advertising campaign was mainly broadcasted on TV as this is how the target audience is most likely to be exposed to advertising because stereotypically, older people watch Tv most evenings and don't use the internet very often. Despite this pop up ads and banners where also used on popular websites such as Facebook and YouTube to try and attract more attention to the brand and perhaps widen its target audience to the younger generation so as to generate future customers.

Legal & Ethical


In the Old Spice adverts they use a shirtless male actor to advertise their male grooming products. They have avoided failing under ASA's scrutiny as they do not show anything bellow the actors waist meaning that it would be classed as tasteful nudity.

Adverting Campaign LO:1 Advert:1

Old Spice - Small like a man, man

This particular Old Spice campaign was launched in 2010. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line, and getting referenced by many celebrity fans. The advertising campaign was endorsed by American actor and former NFL practice squad wide receiver Isaiah Amir Mustafa. 

As the advert is for mens deodorant and body wash one could assume that the target audience was male. However, when watching the advert Isaiah is clearly directing his line of address to women with a male partner; particularly older woman as Old Spice is a more "mature" fragrance and older women are more likely to have a partner who is a similar age to them. 

The key message of the campaign is that most male products smell like feminine products whereas Old Spice smells manly and is used by "real" men. This message is repeated constantly throughout the advertising campaign

To initially engage the audience (who are mostly female) Old Spice use what some would consider to be an attractive male actor. The actor (Isaiah Amir Mustafa) talks constantly throughout the advert to keep the attention of the audience. Old Spice stereotypically assume that the mostly female audience will find the actor attractive because he is very muscular.

The advertising campaign was mainly broadcasted on TV as this is how the target audience is most likely to be exposed to advertising because stereotypically, older people watch Tv most evenings and don't use the internet very often. Despite this pop up ads and banners where also used on popular websites such as Facebook and YouTube to try and attract more attention to the brand and perhaps widen its target audience to the younger generation so as to generate future customers.

Legal & Ethical


In the Old Spice adverts they use a shirtless male actor to advertise their male grooming products. They have avoided failing under ASA's scrutiny as they do not show anything bellow the actors waist meaning that it would be classed as tasteful nudity.

Class categorised advertising

Class categorised advertising


Mercedes - SLS AMG (Class A audience)

The SLS AMG launched in Asia shortly after Europe. With everyone eagerly anticipating its arrival, Mercedes opened with the campaign line 'The SLS AMG has landed' and showed the car with its wings-like unfurled. The campaign was so successful, Singapore sold its allotment of 10 $900,000 SLS AMG's within the first 2 weeks. This type of product is aimed at class A people primarily because of the cost of the vehicle. In this advertising campaign the gull wing doors and the cockpit are referred to as if they were those of a plane. This has connotations of flight which has connotations of success; something the type of people who would buy this product strive for.

BMW - 3 Series (Class B audience)


The BMW 3 Series advertising campaign is aimed at a class B audience meaning it can be assumed that the target audience has a certain amount of disposable income that they might want to spend on a good looking car that isn't stupidly expensive. The word "passion" (which is used repeatedly in this advertising campaign) has connotations of excitement and enthusiasm, emotions which the target audience may want to associate with themselves.

Vauxhall - Corsa (Class C1 audience)

The Vauxhall corsa advertising campaign is aimed at a class C1

My marketing campaign

I think the platform that would suit my marketing campaign (video games) best is online advertising. This is because the target for most video games is young people who are most likely to be exposed to adverts on the internet than they are anywhere else.

To replicate something like this in my advertising campaign I wold have to show a recognisable symbol or character on a short advert or billboard.

Legal Bodies

Lynx advertising campaign

Lynx Dry Deodorant Advert

The main target audience for this advert is young males. The advert shows an attractive female model cooking dinner in a kitchen; this is used to attract the male gender as they are likely to find the model attractive. Showing the model cooking dinner my also attract the male gender as they are more likely to recognise her as an ideal partner making them think that if they buy the product being advertised they will be able to go out with an attractive model who will cook them dinner and look after them.

Advertising Key Terms 14/09/16

Ideal self - Who someone would like to be

Intertextuality - The relationship between texts, especially literary ones

Pastiche - An artistic work in a style that imitates that of another work, artist, or period

Endorsement - Approving or supporting something or someone

Call to action - An instruction to the audience to provoke an immediate response, usually using an 
imperative verb such as "call now"

Cadburys Creme Egg - Creating Profit

Cadburys Creme Egg - "Have a fling with a Creme egg"

The 'Have A Fling With A Creme Egg' campaign was developed to encourage people to be impulsive and to give in to their desire for their fix of their favourite Easter treat while they can.  The integrated campaign included print executions and five 10" TV spots, depicting characters showing their passion for their Creme Eggs, even engaging in a little romance with the brand while their 'flings' last. 

The core message for this advertising campaign is that the Cadburys creme egg is only available for a limited period of time (January - March) so you should buy one while you have the chance. This is portrayed by the repeated use of the word "fling" which has connotations of romance over a short period of time. 

https://www.youtube.com/watch?v=rDURT0Nrm_4

Cadburys use this advert to create a sense of humour which ultimately makes the advert more memorable. The advert portrays a young man getting ready for a date which has connotations of the word "fling" that is repeatedly used throughout the advertising campaign. The only reference to the key message of the campaign (Creme egg is only available for a limited period of time) is the text at the end of the advert that reads "Here'til 31st March".

Key Terms

Key Terms

Connotation - the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of “home” is a place of warmth, comfort, and affection.

Denotation - the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it.

Demographic - relating to the study of changes that occur in large groups of people over a period of time.

Iconography - the visual images and symbols used in a work of art or the study or interpretation of these.

Branding - The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.