Sunday, 26 February 2017
Sunday, 19 February 2017
Monday, 13 February 2017
Campaign Release Methods
I would use the "all out" method to run the advertising campaign for Design Space Architects. I believe this method would be the most effective as it isn't a massive company so there isn't much "hype" for what the company will release; therefore the tease and release method would be pointless.
Sunday, 12 February 2017
LO2: Roles and responsibilities of the group members
As I am the only person working on the advertising campaign for Design Space Architects; all production material will be completed by me.
Wednesday, 8 February 2017
Legal & Ethical Issues in Advertising
Legal & Ethical Issues in Advertising
ASA - covers all types of advertising (Internet, Radio, TV, Public Domain)
OFCOM - covers telecommunication advertising
- Cannot mislead the consumer
- Cannot make misleading comparisons with competitors
- You can report an advert up to 3 month after its initial release
Issues with my campaign
- Display RIBA logo on all promotional material to show that the company is certified
- If prices are mentioned they mustn't be misleading
Sunday, 5 February 2017
Wednesday, 1 February 2017
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