Legal & Ethical Issues in Advertising
ASA - covers all types of advertising (Internet, Radio, TV, Public Domain)
OFCOM - covers telecommunication advertising
- Cannot mislead the consumer
- Cannot make misleading comparisons with competitors
- You can report an advert up to 3 month after its initial release
Issues with my campaign
- Display RIBA logo on all promotional material to show that the company is certified
- If prices are mentioned they mustn't be misleading
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