LO3: Evaluate how the created materials meet the technical and aesthetic requirements of the client’s brief.

My brief stated that the video advert for DSA should follow a serious tone in order to shock the audience as well as following an environmental theme. I believe the video advert I created meets the requirements of the clients brief well as it features black and white footage of things that could be considered damaging to the environment with sombre background music to add to the serious tone. The brief also stated that the footage used in the advert should emphasise how environmentally friendly the houses that DSA designs are. In my advert, I showed the "living roof" at the Highfield property and the natural materials used at the Stone Hill property so I would argue that I have met these requirements well.

The brief also stated that the graphic images and print based advert should follow a similar theme, further emphasising how environmentally. For the print based adverts, I used large images similar to the ones used in the video advert that show the "living roof" at the Highfield property and the natural materials used at the Stone Hill property.

Overall I would say that the materials I have created meet the technical and aesthetic requirements of my clients brief as the content promotes the architecture produced by DSA while focusing on the contemporary and environmentally friendly aspects. I also used a serious issue for maximum impact, as stated in the brief.