Class categorised advertising

Class categorised advertising


Mercedes - SLS AMG (Class A audience)

The SLS AMG launched in Asia shortly after Europe. With everyone eagerly anticipating its arrival, Mercedes opened with the campaign line 'The SLS AMG has landed' and showed the car with its wings-like unfurled. The campaign was so successful, Singapore sold its allotment of 10 $900,000 SLS AMG's within the first 2 weeks. This type of product is aimed at class A people primarily because of the cost of the vehicle. In this advertising campaign the gull wing doors and the cockpit are referred to as if they were those of a plane. This has connotations of flight which has connotations of success; something the type of people who would buy this product strive for.

BMW - 3 Series (Class B audience)


The BMW 3 Series advertising campaign is aimed at a class B audience meaning it can be assumed that the target audience has a certain amount of disposable income that they might want to spend on a good looking car that isn't stupidly expensive. The word "passion" (which is used repeatedly in this advertising campaign) has connotations of excitement and enthusiasm, emotions which the target audience may want to associate with themselves.

Vauxhall - Corsa (Class C1 audience)

The Vauxhall corsa advertising campaign is aimed at a class C1