Wednesday, 14 September 2016

Advertising Key Terms 14/09/16

Ideal self - Who someone would like to be

Intertextuality - The relationship between texts, especially literary ones

Pastiche - An artistic work in a style that imitates that of another work, artist, or period

Endorsement - Approving or supporting something or someone

Call to action - An instruction to the audience to provoke an immediate response, usually using an 
imperative verb such as "call now"

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