Key Terms
Connotation - the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of “home” is a place of warmth, comfort, and affection.
Denotation - the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it.
Demographic - relating to the study of changes that occur in large groups of people over a period of time.
Iconography - the visual images and symbols used in a work of art or the study or interpretation of these.
Branding - The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
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