Cadburys Creme Egg - "Have a fling with a Creme egg"
The 'Have A Fling With A Creme Egg' campaign was developed to encourage people to be impulsive and to give in to their desire for their fix of their favourite Easter treat while they can. The integrated campaign included print executions and five 10" TV spots, depicting characters showing their passion for their Creme Eggs, even engaging in a little romance with the brand while their 'flings' last.
The core message for this advertising campaign is that the Cadburys creme egg is only available for a limited period of time (January - March) so you should buy one while you have the chance. This is portrayed by the repeated use of the word "fling" which has connotations of romance over a short period of time.
https://www.youtube.com/watch?v=rDURT0Nrm_4
Cadburys use this advert to create a sense of humour which ultimately makes the advert more memorable. The advert portrays a young man getting ready for a date which has connotations of the word "fling" that is repeatedly used throughout the advertising campaign. The only reference to the key message of the campaign (Creme egg is only available for a limited period of time) is the text at the end of the advert that reads "Here'til 31st March".
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